July 8th, 2019 • By Alex Moraca
Helaine de Tomasi joined our team earlier this year as Director of Demand Gen. She comes into Rollbar with more than 20 years of experience in technology corporate marketing, demand gen, PR/AR communications, brand awareness, digital marketing, social media and event management for start-ups and enterprise companies. As part of our growing marketing team we’re very excited to see where she takes Rollbar’s brand.
Helaine has a unique energy about her and a fresh perspective that brings a lot of excitement to the projects she takes on. A self-described “adventurous daredevil” who likes to skydive and spends her free time competing in bodybuilding competitions, she definitely brings these traits of fearlessness and discipline into her work. Within her first month at Rollbar she experienced a sort of baptism-by-fire and was tackling huge projects including a big press release for some exciting company news. Over the next few months Helaine is excited to continue to dig in and work with the product, sales, and exec teams on aligning business goals, creating brand awareness through investing in PR, and driving qualifies sales leads.
What sold Helaine on Rollbar was meeting our executive team and hearing their plans for Rollbar’s journey. She also enjoys the close knit, family-like culture where everyone is encouraged to spend time together and form relationships, even outside of their core group. After getting to know Helaine over the past few months we are grateful to have her help and vision to take Rollbar to the next level.