Alfredo’s story with Rollbar

Alfredo Artiles Larralde Audiense Co-founder and CTO
Alfredo has now been using Rollbar for 100 months!

1. What company do you work for (describe the product/service) and what projects are you working on there?

I am the co-founder and CTO of Audiense, recognized as a leader in Audience Intelligence.

Our software is enabling thousands of marketers and consumer researchers to be innovative and develop more relevant audience-centric strategies through proprietary social consumer segmentation, by providing insights on who consumers are and how to engage with them in the most meaningful way.

Audiense unifies rich and varied social data to provide a better understanding of the unique cultures and changing social behaviors of consumer segments. Audiense makes it easier to rapidly understand and describe the real affinities and segments needed to define and deliver content and marketing to optimize engagement, campaign performance, and return on investment.

2. What are you most passionate about in your current and/or past roles?

I've always been driven by the challenges and rewards that come with architecting scalable and resilient systems. Our distributed architecture, which manages high-volume transactions, is a testament to this. We've incorporated a robust stack that includes Scala, Spark, Node.js, Kafka, Clickhouse, Redis, MongoDB, RabbitMQ, Solr, and MySQL. Each technology was chosen meticulously to cater to specific demands, and seeing them work in harmony to handle real-time updates from over 2000 million social profiles is incredibly fulfilling.

Moreover, we've embarked on refining our software development process, aligning with best practices such as domain-driven design, test-driven design, and trunk-based development. These methodologies not only enhance the reliability and maintainability of our solutions but also streamline our development cycle, ensuring swift responses to ever-evolving requirements.

3. Is there anything in particular about Rollbar that has kept you a loyal user all this time?

One primary reason we utilize Rollbar is its ability to provide real-time feedback as soon as we deploy code to production. Aligned with the DevOps culture, we encourage our teams to deploy frequently, experiment, and embrace risks. Rollbar has proven invaluable in swiftly tracking errors in our production environment. Its feature allowing us to attach user identifiers empowers us to proactively reach out to affected customers once we've addressed bugs. Furthermore, Rollbar's ease of integration is unmatched, making it a seamless fit across all Audiense projects.