RELENTLESS Venture Studio (berelentless.com) is a SaaS-focused venture studio and private equity accelerator that partners with entrepreneurs to build, scale, and operate software businesses by providing capital, mentorship, and operational support
1. Can you introduce yourself, and tell us about your team or company?
I’m Eric Payton, the VP of Development for RELENTLESS Venture Studio, based in San Luis Obispo, CA. One of the portfolio companies we operate is LinkedVAnow, which is a full-service LinkedIn lead generation platform. We work primarily with high-ticket sales people and organizations; essentially, through our proprietary software and processes, our team takes over our clients’ networking and prospecting activity on LinkedIn and, through consistent daily outreach and lead nurturing, achieves results that clients can’t attain on their own, while leaving the clients free to focus on closing deals.
2. How are you using Rollbar?
For previous iterations of our Ruby on Rails application, we relied on server-level logging that was “there,” but not comprehensive, and not easily accessible or actionable. As part of a significant upgrade project that completed in the first quarter of 2026, we migrated to Rollbar so our engineering team would have real-time access to issues as they occurred, and visibility into frequency of occurrences.
Rollbar was invaluable during the launch of our new platform, as it helped us proactively identify edge cases that appeared as soon as production data was flowing that otherwise may not have been caught until a user made a report.
3) What made you choose Rollbar?
I evaluated a number of competing products, but based on one of our senior engineer’s glowing recommendation of Rollbar, we ultimately chose to go that route.
To learn more about what we do, visit our website: https://www.linkedvanow.com
